The Allure gowns are made from luxurious fabrics using simple silhouettes, exquisite detailing, fine lace and Swarovski crystals.

At the heart of Allure Bridal is the design process beginning with the foundation. Their patented built in corset provides the signature fit and structure unique to Allure gowns. Each gown is hand sewn with attention and detail throughout. Intricate beading, brilliant colors and award winning styles are all part of the vision Allure puts into their work. Starting from £1050

Here are just a few of the dresses we have in the studio, book your appointment to see the more.


Le Jour Bridal Studio, Norwich is a leading provider of Allure Bridals bridal gowns and wedding dresses.

Fittings by appointment only.

Schedule an Appointment