The Allure gowns are made from luxurious fabrics using simple silhouettes, exquisite detailing, fine lace and Swarovski crystals.

At the heart of Allure is the design process beginning with the foundation. Their patented built in corset provides the signature fit and structure unique to Allure gowns. Each gown is hand sewn with attention and detail throughout. Intricate beading, brilliant colors and award winning styles are all part of the vision Allure puts into their work. Starting from £1050

Le Jour Bridal Studio, Norwich is a leading provider of Allure Bridals bridal gowns and wedding dresses.

Fittings by appointment only.

Schedule an Appointment

Here are just a few from the Allure Bridal Range that we have in store, to see the full range then get in touch to book an appointment.

Allure Bridal 9371

Fabric: Lace & Satin
Silhouette: Sheath
Colours: White/Silver, Ivory/Silver, Gold/Ivory/Silver

Allure Bridal 9508

Fabric: English Net and Lace
Colours: Champagne/Ivory/Nude, Nude/Ivory/Nude, Ivory

Allure Bridal 9200

Fabric: Lace, Tulle
Silhouette: A-Line
Colours: White/Silver, Ivory/Silver, Gold/Ivory/Silver

Allure Bridal 9415

Fabric: Lace, Charmeuse
Silhouette: Sheath
Colours: Latte/Ivory/Nude/Silver, Ivory/Nude/Silver, Latte/Ivory/Silver, Ivory/Silver, White/Silver